Van Gogh Alive

This summer, the city of Linköping, Sweden, will come alive with the vibrant colors and mesmerizing brushstrokes of Vincent van Gogh. Imagine stepping into a world where over 3,000 stunning images transform every surface around you—walls, floors, and ceilings—into a breathtaking canvas of art. This is the magic of "Van Gogh Alive - The Experience," a multi-sensory exhibition that offers visitors an unparalleled opportunity to immerse themselves in the masterpieces of the world-famous artist.

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May 9 2024 Linköping, Sweden

Vincent van Gogh's work has been shown and appreciated around the world for over 100 years - but never like this. Created and produced by Grande Experiences, Van Gogh Alive is an immersive art experience with vivid graphics and music that stimulates all the senses, and where the paintings come to life through large-scale projections with vivid details. In the experience, the visitor enters Van Gogh's world of images, filled with light, color and sound.

The experience is aimed at a broad target group, both adults and children. While it has been appreciated by art lovers, thanks to its multi-sensory experience, it has also been well received by visitors who do not usually visit art institutions.

Van Gogh Alive has been experienced by millions of visitors around the world, and this fall/winter visitors from Malmö will get the experience.

- After mesmerising a global audience of over 8.5 million people and selling-out cities all over the world, including London, Rome and Sydney we’re incredibly excited to be bringing Van Gogh Alive to the City of Malmö during fall/winter 2023/2024. This is an unforgettable cultural experience for all the family to enjoy, says Bruce Peterson, Owner of Grand Experiences.

The exhibition offers the visitor an experience that activates all senses. Detailed images flow through the mass of projectors and merge with digital surround sound and scents that evoke the feeling of the French countryside.

- We are happy to present the exhibition in Linköping, says Stefan Papangelis, CEO of Nordic Exhibitions & Events, which is the Swedish organizer. Linköping has a good geographical location, a large catchment area and a capacity to welcome many visitors, which makes the exhibition accessible to many.

Grande Experiences, the creator and producer of Van Gogh Alive, is a world leader in the creation, design, production, promotion and installation of large-scale exhibitions and immersive experiences with broad cultural appeal along with engaging, entertaining and educational content. From concept to completion, Grande Experiences creates visually and technically stunning masterpieces and presents them around the world. Its experiences have been displayed 230 times in over 175 cities, in 33 languages, across six continents enthralling audiences of over 20 million people. Grande Experiences is based in Melbourne, Australia with satellite offices in the UK, Italy and the USA. Grande Experiences also owns and operates Museo Leonardo da Vinci, a prestigious permanent museum in central Rome, Italy and plans to open several permanent immersive galleries in the USA, Europe and Australia in 2021.

Van Gogh Alive and Grande’s other multi-sensory experiences are presented through the organisation’s SENSORY4™ system that combines multi-channel motion graphics beamed through up to 40 high-definition projectors with cinema-quality surround sound.

Developed by Grande Experiences, SENSORY4™ is a unique system that combines multi-channel motion graphics, cinema quality surround sound and up to forty high-definition projectors to provide one of the most exciting multi-screen environments in the world. The resulting experience is dynamic, informative and visually spectacular. Incredibly detailed images flow through the mass of projectors and merge with digital surround sound to saturate the space in a breathtaking immersive display.